One on One Digital SEM Sessions with Ryan
A private online session in which you and I evaluate, strategize, and implement my best digital SEM marketing strategies to quickly put you ahead of your competitors.
I do not hold anything back, I will share everything I’ve discovered after more than 10 years down in the trenches of online marketing, including:
After more than 10 years down in the trenches of online marketing, I’ve seen catastrophic failures, incredible successes, and everything in between—and now, I’m distilling the key takeaways down to their core so we can apply them to your business.
In just 60 minutes, we can implement the same exact techniques I use every single day to power the content amplification engine of several six-figure businesses.
Together, we will implement an easy-to-maintain, ROI-positive funnel for your online business that utilizes paid content amplification techniques to drive qualified traffic and increase revenue. We will dig into your business model together—affiliates, ads, and information products—and identify any and all untapped profit potential.
It’s not an information dump—it’s an exchange. And you can use my time absolutely however you want to explore any aspect of your online marketing Symphony that you wish, like:
- Your personal or business website
- Your email list
- Your various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Your content platforms (your blog and YouTube channel)
- Your paid content amplification strategy (Facebook ads, Google AdWords, YouTube ads)
We can audit your current strategy, develop and implement a new strategy, or even train your entire team. You can lead the session, or if you have no idea where to start, I’d be more than happy to take the reins.
Every session is done over Zoom so we can share screens to collaborate. And after we wrap up, you’ll have lifetime access to a full recording of the session.
Book Your Session:
Order 1 Session $997
Orchestrate Your Online Presence:
Conduct a Storytelling Symphony that Amplifies Your Reach and Bolsters Your Content
You composed a powerful online presence from the ground up.
You produced valuable content for your audience, pulled in tons of qualified organic traffic, and hustled from zero subscribers to tens of thousands of loyal followers.
You built a castle to be proud of. Now, it’s time to fortify.
As a successful content creator on the rise, you know it’s critical to never put all your eggs in one basket. And yet, so many of us rely solely on organic traffic to drive our businesses. That’s like building a castle without a moat—it leaves your business vulnerable to competitors and the whims of search engine and social media algorithms.
We’re so strategic in all other aspects of our content creation. So, why do we neglect this?
Ten years ago, I had a bunch of “reasons” I was putting off paid content amplification:
- It’s too hard to get ROI positive.
- The traffic will be unqualified.
- My niche doesn’t like ads.
- Management takes too much time.
- I’d have to rework my business model.
- Organic traffic is enough.
- Consultants are too expensive.
- Good content always finds an audience.
- I don’t know where to start.
Once I dug into it, though, I found hard data that debunked nearly every single excuse. The only one still standing?
Paid content amplification is complicated…
There’s so much “free” information out there that’s just plain wrong. And often, falling for the garbage ends up costing you more time and money in the long run when it doesn’t work. Trust me, as I grinded away, I saw my share of failures and successes.
…But after ten years in the trenches, I’ve found the effort is 100% worth it.
Organic content alone leaves you vulnerable to algorithms and competitors.
If you want to forge a lasting relationship with your audience, you can’t live by “if you build it, they will come.”
Making content by itself is not enough. You have to reach out—you have to find your audience where they are and connect with them emotionally by pulling them into your brand’s story.
And that’s exactly what content amplification is all about.
Think about it. How many advertisements and commercials have you seen for the biggest blockbuster films of the year? Films that are part of major, popular franchises and cost hundreds of millions of dollars to produce?
On a ten-minute stroll through New York City, you’ll be bombarded by huge posters plastered on train platforms and hanging by bus stops, on top of taxis and wrapped around buses, on billboards and buildings, on the TVs inside subway cars and broadcasted through huge live media stunts . . . it’s inescapable.
And you know why the film studios do that? Because if they don’t connect with their audience emotionally, their competitors will. That same law of marketing applies to you.
It’s not about “ads”—it’s about deepening your emotional connection with your audience.
What most people miss is that amplifying your content is not just about using the right techniques and tools—it’s about crafting the right message so you can say it in the right way at the right time.
It’s about sharing your story with your audience in a way your audience can understand and relate to . . . and, most importantly, that inspires them to act.
Only then can your content creation stand the test of time and continue to reach more and more people, no matter what happens with social media, search algorithms, or your competitors.
After a decade in the trenches, I learned that a resilient and magnetic online presence is like a storytelling Symphony.
You have your percussion—the email list that keeps your audience steadily tuned in to the rhythm of your business.
Your brass—the big and bold creative outlets like your YouTube channel and social media pages that add depth, richness, and substance to the ensemble.
Your strings section—the personal website that serves as the foundation and anchors it all.
Your woodwinds—the paid amplification trio of Google AdWords, Facebook Advertising, and YouTube Advertising that ebb and flow to draw your audience’s attention.
And of course, the composer / conductor extraordinaire—you, who ensures all your instruments are playing together to create a beautiful Symphony that moves your audience however you like…
- …to click
- …to watch
- …to listen
- …to subscribe
- …to buy
- …to refer their friends
- …to do basically whatever you want
And who am I? I’m the voice in your earpiece. The guy behind the scenes who helps you write the absolute best sheet music possible—the music your target audience is begging to hear—and see you through to a standing ovation.
Now, here’s the thing:
There is no perfect formula, no magic recipe, no secret sauce to building a powerful online presence. Why? Because the ideal strategy is completely determined by your specific business and the people you serve.
Said differently, your audience determines your sheet music. And if anyone ever tells you they have a catch-all, 100% guaranteed, every-crowd-pleasing solution—run. There is no such thing.
But, there is a framework. And that’s exactly what I want to show you.
The beautiful sound of 80/20
In the age of attention deficit, very few people have the time to learn everything there is to know about online marketing, advertising, and storytelling.
But the truth is . . . you don’t have to.
You don’t have to master every social media platform. You don’t need to be an expert in PPC advertising. And you definitely don’t need to pump upwards of $10K/month into your marketing.
Like a conductor doesn’t need to be able to play every instrument to perform a powerful piece of music, you don’t need to learn to use every single online marketing tool and strategy to move your audience to action.
All you need to do is learn how all the pieces work together.
That piece—that 20% of the puzzle—will unlock 80% of your results.
It can be hard to visualize how powerful 80/20 really is on the ground. So, to give you a clearer picture, I’ve asked my clients to describe what they accomplished within just six weeks of our first strategy session.
Here’s what you can expect:
- Get (and stay) ROI positive on your paid content amplification strategy
- Build a digital “defense moat” that protects your online business during any dips in organic traffic (caused by new search engine algorithms, changes to social media, or just the natural flow of business)
- Implement a marketing and storytelling strategy that’s easy to maintain without outside help . . . or becoming an expert
- Identify untapped profit potential—like informational products your audience will beg for—and maximize revenue
- Build out a funnel that transforms cold leads into subscribers and paying clients
- Get your best, most powerful content in front of a larger high-quality audience
What Others Are Saying…
“Lately the really hot place to go, where if you know what you’re doing you can get easy cheap traffic, is actually YouTube.
Ryan first started talking to me about this quite some time ago. I know when we first had the conversations he was just kind of figuring it out.
Now he’s really got this thing down to a science.”
– Perry Marshall,
Best-selling Author
PerryMarshall.com
“You did a fabulous job with this analysis. I really like your approach and balancing of client resources – I’d be happy to recommend you”
– 
Bryan Esienberg, Author Always Be Testing, MarketMotive.com
“Ryan is a very savvy marketer.
Awesome guy. Truly cares about his clients. And I’ve told him his rates are too low.
So if you have a funnel that converts and you need a pro that knows how to send high quality traffic, I’d contact him and see if you qualify before he takes my advice.
PS – He has literally waded into a pool of alligators and grabbed several by the tail to pull them backwards out of the water. Plus he can bench press a car. So be polite.”
– Jack 
Born, AWProTools.com
“I would have never imagined business would have grown 2959% in 4.5 years but with Ryan’s marketing strategies & PPC execution we are beyond dominating.
Plus, now the barrier to entry is even higher for would-be new competitors.
In a day where the internet runs amuck with theory guys who vanish at first sign of trouble it’s nice to work with someone who actually shows up and delivers tangible, measurable results.”
– Russ Snapper, SunshineYoga.com
“Ryan is a Search Engine Marketing wizard and a talented professional on all paid digital .
He is amazing at what he does.
Ryan has always delivered amazing result, efficiently and in a timely manner.
He has impressed me with his talent in digital marketing and his high level of business acumen. Over the years he has been a great partner and a top preforming team member.
He was not only able to decrease cost but was able to implement recommendations that increased ROI constantly.
Ryan is also great with clients. He has a native ability to understand customer needs and is able to develop excellent strategic digital marketing plans. His focus keeps everything moving smoothly, he makes sure all the deadlines are met, and makes sure that whatever online campaign he is working on meets the highest standards”
-Sufi Khan Sulaiman, eCommerce Director LorexTechnology.com
Specifically – Ryan is an expert in Google Analytics, Infusionsoft, Pay Per Click Advertising, and Google Adwords. He has started and thrived running a business in one of the most competitive industries (fitness) just to PROVE his ability – check it out, millions of views on YouTube and thousands of email subscribers.
This man delivers results – I give him my highest recommendation!”
– Antonio Centeno, www.youtube.com/RealMenRealStyle
“It’s pretty rare in business you come across someone like Ryan Masters, someone who takes the time to understand your needs, we were confused and very frustrated with trying to market our business and at the same time trying to run the business efficiently.
Ryan quickly set us straight for all our marketing needs which has provided the studio with a very consistent & steady growth.
We are so impressed with his skill set that we continue to use his forward thinking for marketing our business with great success.
Ryan would be a great asset for any business wanting to the same”
– Shane McIntyre, State of the Arts Dance Studio, SOTADanceDenver.com
“Ryan helped save our tanking YouTube Pay Per Click campaigns and coached us along the way.”
– Alejandra Costello, https://www.youtube.com/user/HomeOrganizing
“With all the noise and competition from marketing consultants available today, it is rare to find someone who is highly skilled in multiple important marketing fields, has the credentials and experience to back it up, and is very personable to work with.
Ryan is able to bring smoking hot experience and proficiency with current internet marketing techniques such as YouTube Channel creation, ad words on Google and YouTube, Facebook advertising, email marketing, copywriting, InfusionSoft and a host of other hard to find marketing skills.
I highly recommend him.”
– Tommi Wolfe, TheStartupExpert.com
Ryan simplifies the paid traffic universe to help entrepreneurs & business owners increase traffic and sales with their PPC efforts.
In his spare time, you can catch him swing dancing, reading, singing or wrestling alligators.
Continued Learning
Ryan loves reading and learning. He has invested over $150,000 in coaching, marketing seminars and elite-level training from proven players including:
» Perry Marshall
» Rich Schrefren
» Dan Kennedy
He also has a vast appetite for reading & has read over 550 books in the past 8 years.
Partial List of Books Read
Marketing & Business Strategy
No B.S. Marketing To the Affluent
No B.S. Price Strategy
No B.S. Ruthless Management of People and Profits
No B.S. Sales Success in The New Economy (NO BS)
No B.S. Time Management for Entrepreneurs
No B.S. Wealth Attraction In The New Economy
No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World
No BS Marketing to Seniors and Leading Edge Boomers
Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Positioning: The Battle for Your Mind
Post Card POWER
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Rapid Problem Solving with Post-It Notes
Running QuickBooks 2010 Premier Editions: The Only Definitive Guide to the Premier Editions
Scorekeeping for Success
Selling the Invisible: A Field Guide to Modern Marketing
Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
The 80/20 Principle: The Secret to Achieving More with Less
The Art of War by Sun Tzu – Classic Collector’s Edition: Includes The Classic Giles and Full Length Translations
The Dream Manager
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management (Collins Business Essentials)
The Greatest Direct Mail Sales Letters of all Time
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
The Lazy Man’s Way to Riches: DYNA/PSYC Can Give You Everything in the World You Really Want!
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
The Reluctant Entrepreneur: Turning Dreams into Profits (Agora Series)
The Six Figure Sales Funnel: The Ultimate Big Profit Customer Keeping Lead Generating Small Business Marketing System
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
The Ultimate Postcard Marketing Success Manual: Increase Sales & Boost Branding – All for the Price of a Stamp!
Think Better: An Innovator’s Guide to Productive Thinking
Understanding Sun Tzu on the Art of War
Unlimited Wealth: The Theory and Practice of Economic Alchemy
Value-Based Fees: How to Charge – and Get – What You’re Worth
What a Way to Live and Make a Living: The Lyman P. Wood Story
Work the System: The Simple Mechanics of Making More and Working Less THIRD EDITION
YouTube and Video Marketing: An Hour a Day
Zero Resistance Selling
Copywriting
7 Steps to Freedom II: How to Escape the American Rat Race
Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
Breakthrough Advertising
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them
Confessions of an Advertising Man
Direct Mail Copy That Sells
Fast Fiction: Creating Fiction in Five Minutes
Great Leads: The Six Easiest Ways to Start Any Sales Message
How to Make Your Advertising Make Money
How to Write Sales Letters That Sell
How You Too Can Make at Least $1 Million (But Probably Much More in the Mail-Order Business)
Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work and Play (American Storytelling)
Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone
Million Dollar Mailings
Ogilvy on Advertising
On the Art of Writing Copy, Third Edition
On Writing
Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising
Picturesque Expressions: A Thematic Dictionary
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Save The Cat! The Last Book on Screenwriting You’ll Ever Need
Similes Dictionary
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
The Analogy Book of Related Words: Your Secret Shortcut to Power Writing
The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
The Elements of Style (4th Edition)
The Emotion Thesaurus: A Writer’s Guide To Character Expression
The Robert Collier Letter Book
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Word Finder
Writing Tools: 50 Essential Strategies for Every Writer
The Concise Oxford Dictionary of Proverbs (Oxford Paperback Reference)
Online Advertising
Advanced Google AdWords
Advanced Google AdWords, 2nd Edition
Advanced Web Metrics with Google Analytics
Advanced Web Metrics with Google Analytics, 2nd Edition
Conversion Optimization: The Art and Science of Converting Prospects to Customers
Convert!: Designing Web Sites to Increase Traffic and Conversion
Cult of Analytics (Emarketing Essentials)
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Pay-Per-Click Search Engine Marketing: An Hour a Day
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Search Engine Optimization (SEO) Secrets
The Art of SEO
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice), 2nd Edition
The Truth About Pay-Per-Click Search Advertising
Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series)
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
Ultimate Guide to Google AdWords
Ultimate Guide to Pay-Per-Click Advertising
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
WordPress Bible
The Definitive Guide To Infusionsoft: How Mere Mortals Increase Traffic, Leads, Prospects, Sales, Testimonials, E-Commerce & Referrals With the … & Marketing Automation Software (Volume 1)
Personal Development
Personal Finance For Dummies
Power Questions: Build Relationships, Win New Business, and Influence Others
Psycho-Cybernetics, A New Way to Get More Living Out of Life
Pure Genius : Dan Sullivan’s Lifetime Focusing System for Total Self-mastery
Pushing to the Front
Secrets of the Millionaires
Self-Esteem: A Proven Program of Cognitive Techniques for Assessing, Improving, and Maintaining Your Self-Esteem
Self-Investment
Smart Thinking: Three Essential Keys to Solve Problems, Innovate, and Get Things Done
StrengthsFinder 2.0
Success Bound: Breaking Free of Mediocrity
Success Through A Positive Mental Attitude
Switch: How to Change Things When Change Is Hard
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
The Aladdin Factor
The Checklist Manifesto: How to Get Things Right
The Complete Idiot’s Guide to Game Theory
The Five Most Important Questions You Will Ever Ask About Your Organization
The Law of Success: The Master Wealth-Builder’s Complete and Original Lesson Plan forAchieving Your Dreams
The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past (Bk Life)
The Magic of Thinking Big
The Miracle of Right Thought
The Miracle of Right Thought (Classic Reprint)
The New Psycho-Cybernetics
The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
The Power of Focus: What the World’s Greatest Achievers Know about The Secret to Financial Freedom & Success
The Richest Man in Babylon
The Success Principles(TM): How to Get from Where You Are to Where You Want to Be
The Success System That Never Fails
The Total Money Makeover: A Proven Plan for Financial Fitness
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
The Warrior Ethos
The Wisdom of Listening
Think and Grow Rich, Original 1937 Classic Edition
Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work
Verbal Judo: The Gentle Art of Persuasion
Verbal Judo: Words As a Force Option
What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People
What Got You Here Won’t Get You There: How Successful People Become Even More Successful
Winning Body Language: Control the Conversation, Command Attention, and Convey the Right Message without Saying a Word
Winning Through Intimidation
Health and Fitness
5/3/1: The Simplest and Most Effective Training System to Increase Raw Strength
Better Than Steroids
Bigger Leaner Stronger: The Simple Science of Building the Ultimate Male Body (The Build Healthy Muscle Series)
Essentials of Strength Training and Conditioning – 3rd Edition
Men’s Fitness (1-year auto-renewal) [Print + Kindle]
Muscle & Fitness (1-year) [Print + Kindle]
Muscle Myths: 50 Health & Fitness Mistakes You Don’t Know You’re Making (The Build Healthy Muscle Series)
Musclemag International
Practical Programming for Strength Training, 2nd edition
Reps!
Rugby: Steps to Success – 2nd Edition (Steps to Success: Sports)
Starting Strength, 3rd edition
Starting Strength: Basic Barbell Training DVD
Starting Strength: Basic Barbell Training, 2nd Edition
Super Squats: How to Gain 30 Pounds of Muscle in 6 Weeks
The Powerfood Nutrition Plan: The Guy’s Guide to Getting Stronger, Leaner, Smarter, Healthier, Better Looking, Better Sex Food!
Training for Mass
Video Production
Cinematic Storytelling: The 100 Most Powerful Film Conventions Every Filmmaker Must Know
How to Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro
Master Shots Volume 2: Shooting Great Dialogue Scenes
Master Shots: 100 Advanced Camera Techniques to Get an Expensive Look on Your Low-Budget Movie
Conquering You Tube: 101 Pro Video Tips To Take You To The Top
Canon VIXIA HD Camcorder Digital Field Guide
Story Engineering
Story: Substance, Structure, Style and the Principles of Screenwriting
The Anatomy of Story: 22 Steps to Becoming a Master Storyteller
Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End