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PPC Advertising

SEO vs SEM

SEO vs SEM – An Important Difference

In this post you are going to learn about:

  • Time to Feedback

Time Required:  10 minutes

 

Video – SEO vs SEM – Which Should You Use?

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Google AdWords Budget

Google AdWords Budget Basics

In this post you are going to learn about:

  • Setting a Google AdWords Budget

Time Required:  8 minutes

 

Video – Google AdWords Budget – How it Works and Where to Start

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Learn Google AdWords

How to Learn Google AdWords Fast

In this post you are going to learn about:

  • The real goal of learning Google AdWords
  • The best Google AdWords Resources

Time Required:  10 minutes

 

Video – Learn Google AdWords Fast

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Google AdWords Mistakes

Common Google AdWords Mistakes

In this post you are going to learn about:

  • Keyword Search Terms
  • Negative Keywords
  • Landing Page Quality
  • Ad Copy Optimization

Time Required:  8 minutes

 

Video – Top 5 AdWords Mistakes

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Google AdWords and Facebook Remarketing

The Benefits of Google AdWords and Facebook Remarketing

In this post you are going to learn:

  • Benefits of a Remarketing Campaign

Time Required:  8 minutes

 

Video – Remarketing Google AdWords & Facebook

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Best Ecommerce Marketing Methods

Best AdWords Ecommerce Tactics to Increase Profits

In this post you are going to learn:

  • 3 AdWords strategies to Increase Sales
  • Basics of Direct Response Marketing
  • How to identify and target your Top Prospects
  • How to implement Dynamic Marketing
  • How to magically clone your Best Customers

Time Required:  45 minutes

 

Video – Three AdWords Ecommerce Tactics to Increase Sales

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PPC Campaign

Two Pay Per Click Campaigns every Advertiser Needs

In this post you are going to learn:

  • Branding Campaign Basics
  • Remarketing Campaign Basics

Time Required:  10 minutes

 

Video – Two PPC Campaigns Every Advertiser Needs

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Pay Per Click Advertising Basics

Pay Per Click (PPC) Advertising Basics – 3 Steps to Ensure Success

In this post you are going to learn:

  • How to Determine your Second Level Objectives for PPC Advertising
  • How to Identify your Audience for Pay Per Click
  • Things to consider when Setting your PPC Budget

Time Required:  15 – 20 minutes

 

Video – Getting Started with PPC

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