In this post you are going to learn:

• What are Keywords
• The benefits of Google AdWords

Time Required:  10 minutes

 

Video – Google AdWord Basics

 

Google AdWords 101

What are Keywords?

When an individual performs a google search, the words they enter into the Google Search box are called Keywords.  Google AdWords allows you to market directly to the individuals entering in relevant keywords of your choice.

 

What are the benefits of Google Adwords?

Google AdWords is a process that lets you test your sales message and increase traffic to your website.  With a Google AdWords Campaign, you can set qualifiers, such as geographic location.  This helps if you know the majority of customers are local or live in a particular geographic area.  Another setting you can utilize is time of day.  Setting up time limitations is a good way to prevent your Ads from being run in the middle of the night, when people are asleep, and saves you money.

 

You can test different ad types and messages, to see which strategy leads to the most sales or increased traffic to your website.  Google AdWords allows you to see the metrics of the campaigns easily and clearly.  Utilizing this info, you can streamline your advertisements to running only the most effective campaigns.

 

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